SLS
ABOUT
Sheridan Sainato is an advertising and public relations creative from the East Coast with a focus on fashion, beauty, and culture-driven brand storytelling. She studies Advertising with a concentration in Insights & Strategy and a minor in Fashion Design at Syracuse University, where she is part of the Fashion & Beauty Communications Milestone Program. Coming from a design-driven family, she developed an early appreciation for aesthetics and storytelling. Sheridan studied abroad in Florence, Italy and lived in Madrid, Spain for a month, experiences that shaped her global perspective and interest in culturally rooted narratives. Her work blends creative strategy, public relations, and visual storytelling, with a particular focus on luxury beauty and fashion brands.
Why Sheridan
Branding
Working across beauty startups and established brands, she’s learned how strong branding comes from clarity and consistency. From refining messaging to supporting campaign concepts, she focuses on building brands that feel cohesive, relevant, and true to their values.
Strategy
Her approach to strategy is shaped by her work on global PR reporting for Oribe Hair Care, where she tracked and analyzed weekly media coverage to turn performance data into clear brand insights.
Research
Grounded in her work on a 360° campaign for L’Oréal Paris, she uses consumer and cultural research to shape creative ideas that are both data-informed and emotionally resonant.
Influencer Marketing & PR
Through her work at BeachHouse PR, she gained hands-on experience supporting influencer outreach and campaign execution, learning how strategic creator and press relationships drive visibility, credibility, and real results.
Execution & Organization
At Oribe Hair Care, BeachHouse PR, and as a Senior Account Manager at TNH Advertising Agency, she keeps fast-moving campaigns organized and on track, balancing timelines, coordination, and execution with strong attention to detail and clear communication..
