Beach House PR

At Beach House PR, Sheridan supported influencer marketing and public relations campaigns for beauty and lifestyle brands within a fast-paced agency environment. Her work focused on influencer discovery, outreach, gifting coordination, campaign execution, and performance tracking across multiple client accounts.

She contributed to campaigns for brands including Aprés Nails, Marc Anthony Hair Care, Vitamasque, and Thu Brulle, assisting with influencer seeding, social coverage tracking, and reporting. Sheridan also supported high-profile activations such as the Aprés Nails x Hello Kitty collaboration and Lee Stafford’s U.S. launch in New York City, helping manage influencer engagement and post-campaign analysis.

Across these initiatives, she tracked results totaling 2.8 million impressions, 1.2 million in reach, and $128K in earned media value, with social and editorial visibility from outlets including Allure, Forbes, InStyle, Byrdie, WWD, and Glossier. Through this experience, she developed a strong understanding of influencer relationship building, PR activation execution, and data-driven campaign measurement.