Beach House PR

At Beach House PR, I supported influencer marketing and public relations campaigns for beauty and lifestyle brands within a fast-paced agency environment. My work focused on influencer discovery, outreach, gifting coordination, campaign execution, and performance tracking across multiple client accounts.

I contributed to campaigns for brands including Aprés Nails, Marc Anthony Hair Care, Vitamasque, and Thu Brulle, assisting with influencer seeding, social coverage tracking, and reporting. I also supported high-profile activations such as the Aprés Nails x Hello Kitty collaboration and Lee Stafford’s U.S. launch in New York City, helping manage influencer engagement and post-campaign analysis.

Across these initiatives, I tracked results including 2.8 million impressions, 1.2 million total reach, and $128K in earned media value, with social and editorial visibility from outlets such as Allure, Forbes, InStyle, Byrdie, WWD, and Glossier. Through this experience, I developed a strong understanding of how influencer relationships are built, how PR activations come to life, and how campaign success is measured through data-driven reporting.