Oribe Hair Care

At Oribe Hair Care, she supported the Global PR and Communications team across major launches and brand moments, including the Eternal Curls collection, Dry Texturizing Spray influencer masterclasses, Oribe Obsession Week, and the 2025 Holiday Artist Collaboration with Kustaa Saksi.

Her work included supporting influencer and affiliate initiatives, coordinating press and influencer product seeding tied to new launches, and assisting with event execution and post-event recaps for influencer masterclasses, editorial stylist dinners, press events, and NYFW-adjacent activations.

She also tracked and analyzed performance across press, social, and affiliate channels using Tribe Dynamics, Rakuten, and Dash Hudson, evaluating impressions, EMV, engagement, and overall campaign impact to support internal reporting and future strategy.

In addition, she supported press outreach and coverage tracking for high-profile moments such as holiday collections, artist collaborations, retail expansions, and brand storytelling initiatives, gaining hands-on experience in luxury beauty PR, influencer marketing, event support, and data-driven reporting within a fast-paced global brand environment.