Selected Works

A $5MM fully integrated brand campaign developed for L’Oréal Paris that elevates “Because You’re Worth It” from a tagline into a lived brand promise. The campaign redefined self-worth through nostalgia-driven storytelling, experiential activations, influencer partnerships, and digital-first community building designed to resonate across generations.

A strategy-led brand extension concept developed in FAS 419: Contemporary Issues in Fashion that reimagines Alo Moves through an accessibility-first lens. Alo Adaptive expands the brand into inclusive, adaptive activewear while maintaining Alo’s elevated aesthetic, wellness positioning, and premium brand codes.

This editorial project was created for FAS 104: Fundamentals of Fashion Design and tasked us with producing an editorial shoot using vintage Chanel pieces. Inspired by a Karl Lagerfeld quote, our group developed The Living Doll, exploring control and idealized femininity through styling, set design, and post-production.

Inherited Mirror is a creative nonfiction personal essay Sheridan wrote in her WRT 114 course, a creative nonfiction class focused on self-reflection and personal narrative. The assignment asked Sheridan to write about herself through a lived experience. In this piece, Sheridan explored how beauty standards and self-perception were shaped across generations of women in her family, using the mirror as a central metaphor. Through memories of her mother and grandmother, she examines how beauty was learned, inherited, and ultimately redefined, tracing her journey from control and comparison toward self-acceptance and care.

EXCITE is a luxury fashion magazine Sheridan concepted, designed, and produced for a visual arts course. Inspired by high-fashion editorials and modern luxury publications, the project explores fashion as storytelling through refined layouts, editorial photography, and trend-driven narratives. She designed the full magazine in Adobe Photoshop and created a mock digital experience using Adobe XD, translating the print vision into a cohesive online format.

Created in my Fashion 104 course, this project explores the development of a Fall/Winter 2026 collection inspired by Zara’s target market. Through competitive research, trend analysis, and concept development, I designed a four-look collection that balances quiet luxury aesthetics with accessible, trend-driven design.